Nick Rylander

NICK, FOUNDER OF RYLANDER

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Who runs the desk

I ran the desk. Now I build the software that runs it.

I'm Nick, the founder of Rylander. I spent a decade in boutique fitness and wellness, starting at the front desk and working up to studio manager and then regional manager over several locations. Leads, intros, memberships and the numbers behind them were my job every day.

The leak was always the same. Calls rang out during classes. Web forms came in after we closed. Intros who missed their first visit never heard from us again. Every location had a slightly different version of the problem, and no regional manager can stand behind every desk at once.

So I built the desk I wanted back then. I write the software myself, and I wrote the standard it's held to: every lead answered within minutes, followed up on schedule, and handed to a person when it should be. Then I put that standard in writing, with credits when we miss, because an owner shouldn't have to take a vendor's word for anything.

Rylander works with multi-location fitness and wellness groups across the US. It's fully remote, and it's run by the person who built it.

Nick