The Desk Standard

Our promises, in writing.

Most lead tools promise features. We promise response times, in writing, and we pay when we miss. This is the plain-English version of what you sign at setup.

What we promise, at every location

SIGNED AT SETUP
PromiseThe clock
First response to every new leadWithin 5 minutes during your sending hours
Leads that arrive overnightWithin 5 minutes of your sending window opening
Follow-upsSent on schedule until the lead books, opts out or asks for a person
Hand-offs to your studioDelivered within 5 minutes, conversation attached

What we don't promise

Bookings.

Nobody honest can promise that a lead will book, and nobody should charge you as if they could. We promise the work that gives every lead a real chance: a fast answer, steady follow-up and a clear path to booking.

We report your lead-to-intro rate every week so you can judge the results yourself. It's never a term in the contract.

When we miss

Every miss is credited.

Per lead, at that location. A missed lead is worth that location's monthly fee divided by the larger of its new leads that month or 50. At $499, that's up to $9.98 per missed lead. Credits are capped at that location's monthly fee.

Every miss is listed at the top of your monthly guarantee report, with the credit already applied to your next invoice. You never have to find it or ask for it.

How it's measured

On our own sends. Checkable by you.

Every promise is timed when Twilio accepts our message. Every lead and every timestamp is in your Lead Ledger, so you can check any number we report.

What's excluded

Things outside our control: carrier and Twilio outages, texting registration (A2P) delays, your phone system or call forwarding, and your booking platform being down. Each exclusion is listed in the monthly report with the reason.

Monthly Guarantee Report

SAMPLE · SEPTEMBER 2026
1 · MISSES, LISTED FIRST
Sep 14, 9:42 PM · Location 2 · web form
First response due in 5:00, sent at 7:12 · credit $3.51
Promises owed547
Kept on time546
Excluded (carrier outage)2
Monthly fee$499.00
Miss credit−$3.51
October invoice$495.49

If you leave

Your data walks out with you.

Give 30 days' notice. Within 5 business days you get the full Lead Ledger, every consent record and your phone numbers. No exit fee, no hostage data.